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Join Date: 03 Nov 2010
Location:  KuwaitPosts: 139 |
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KIA Motors woos Kuwait with fresh new look |
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KUWAIT: National Agencies Group (NAG), the sole agent of KIA Motors in Kuwait, celebrates the premier of the all-new Optima at the KIA Showroom. This was announced in a press release this week.
The all-new Optima is yet another output of KIA's design-led transformation. It reveals a completely new and stunning design language for KIA, highlighted by a dynamic profile that communicates elegance and athletic confidence from every angle. "We are confident that this bold addition to our transforming line of KIA models will continue to propel KIA deeper into the mainstream automotive market in Kuwait, where consumers are discovering that their expectations of quality, style and performance are exceeded at an unbeatable price," said Salem Al-Mutawa, KIA Kuwait Brand Manager. Designed at KIA's studios in Irvine, California and Frankfurt, Germany, the KIA Optima is longer, wider, and lower than its predecessor and is based on the all-new midsize platform, allowing for a distinctive look that stands apart from all other cars in its segment. "The Optima is a new strand in KIA's evolving design DNA with a blend of simple and fluid lines and elegant but uncomplicated shapes that draw the attention of the eye in much the same fashion as a perfectly-tailored fine Italian suit," commented Peter Schreyer, Chief Design Officer, KIA Motors Corporation. "From the distinctive sweeping chrome accent that stretches through the C-pillars to the sleek greenhouse and flared wheel arches, every inch of the Optima projects a distinguished and refined style and extreme attention to detail," adds Schreyer, who spent 25 years designing cars for Audi in Germany. The all-new Optima's smooth-flowing lines provide grace and style and offer a strong taste of European-style luxury. Optima's groundbreaking spirit will continue with the introduction of new power trains, which deliver class-leading power. The Optima is built on an all-new platform. Optima's low, lean and powerful stance is enhanced by its longer, wider and lower body to provide better aerodynamics. Optima's lightweight design uses ultra-strong steel to enhance structural strength, while also achieving better handling, ride quality and refinement. Additional features help ensure low noise vibration and harshness reduction. The all-new Optima communicates high-performance and elegance with its unique and sleek persona. The most striking exterior component is the bold signature grille. It offers several standard features, including dual exhausts, solar glass and indicators on the wing mirrors. Higher specifications offer HID headlights, LED rear lights, unique front grille design, rear spoiler and 18-inch black alloy wheels achieving a true performance look. Inside, the all-new Optima creates an immediate sense that this is a driver's car. The front panel is turned toward the driver to suggest a cockpit feel for an overall sporty performance experience without sacrificing comfort or roominess. A high console with a short shifter adds to the cockpit ambience, while an optional glass panoramic sunroof will provide an open-air feeling. |
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